Social Media Sites That Are Best For Getting Website Traffic
There is no doubt that social media platforms can be a great source of website traffic. However, the amount of traffic a platform generate varies greatly depending on the website to which it is applied.
Social media is something that almost all of us use now days on a daily basis. I was looking at some statistics today about the use of social media and I was blown away with what I found. Here are just a few of my findings:
Social Media Statistics 2022
Note: All statistics and information throughout this tutorial are current as of 2022.
- Over 50% of the world’s population use social media sites.
- 4.55 billion people currently use social media worldwide.
- The average user uses about 7 different social media sites.
- The global average for the amount of time each person spends on social media is 2 hours and 24 minutes.
- Over $40 billion dollars was spent on social media advertising last year.
Just those few statistics there tell us that as online business owners we need to be marketing on social media. We need to be put the effort into finding our target audience there. With 4.55 billion people using social media you can safely bet that your target audience is on at the very least one of them.
Social Media Popularity
First let’s talk about the most used social media networks. These are listed in order from the most popular and the research is based on US users. They are:
YouTube
Snapchat
TikTok
Now according to my research based on the best social media platforms for marketing the list (the best at the top) looks like this:
YouTube
TikTok
Snapchat
Social Media Demographics
Every social media site has a different demographic; this is determined by the age, gender, race, and location of its users. Sites like Facebook and Instagram have a wide range of users, while other platforms like Vine or Kik have more specific demographics. Knowing a site’s demographic is important for businesses and marketers because it can help them determine where to allocate their traffic. For example, if a company wants to specifically target teenagers with their product, they would use a site like Vine rather than Facebook.
Now of course each of these social media networks has a different demographic. Therefore what your business offers will determine which one social media you will use. And you also need to factor in that each one gives different results for organic marketing and paid advertising.
Social Media Content Types
Something else to consider is that users of each social media site also prefer and respond to different content types. For example, Facebook has become the “meme hub” of the Internet,. And while memes can be posted on Twitter, they don’t get a lot of response. Ensure you’re using the right content type for the right social media site.
There are many different types of social media content, but some are more popular than others. According to Social Media Examiner, the three most popular content types are articles, images, and videos.
Articles are generally longer pieces of content that offer in-depth information on a topic. They can be text-only, or they can include multimedia such as images and videos. Images are a great way to capture people’s attention on social media, and they can be used to illustrate articles or to stand alone as posts. Videos are also popular on social media, and they can be used to promote your business or to share information about your products or services.
All of these content types can be used to drive traffic to your website or blog. The key is to create content that is interesting and engaging so that people will want to share it with their friends and followers.
Paid or Organic Marketing
There are many ways to generate website traffic. Two of the most common methods are organic marketing and paid marketing. Organic marketing is a process where you create high-quality content and optimize your website for search engines. When someone searches for a topic related to your blog post or website, they may find your site in the search engine results pages (SERPs). Paid marketing, on the other hand, is when you use advertising platforms like Google AdWords or Facebook Ads to drive traffic to your website.
Both organic and paid marketing have their benefits and drawbacks. Organic marketing is free, but it can take a while to see results. Paid marketing is immediate, but it can be expensive. It’s important to consider your business goals and budget when deciding which type of marketing to use.
Decide Paid or Organic
Your first step should be deciding whether you’re going to be using paid advertising or organic marketing with any social media sites. Once decided, then look for the demographics of each social media site and see if they meet your needs. Take notes of the ones that will work for you and only focus on those. Forget the rest!
For example, an online business that sells trendy tshirts for young women would be a perfect fit for Instagram, TikTok, and SnapChat. I came to that conclusion simply by searching the demographics for the above mentioned social media sites. And for this particular product offer, paid advertising would work great for direct sales and brand awareness.
Another example would be an online business that sells marketing software for online business owners. That would be a perfect fit for YouTube, LinkedIn, and Twitter. This could be done by organic marketing and/or paid advertising both for direct sales and brand awareness.
Side Note: Keep in mind that most of the stats you see are for the biggest user groups. There are also other smaller groups, and other demographics so do thorough research on each social network. For example, on Facebook the largest age group is 25-34, but there are other age groups on there. Same for interests. There are the biggest interest categories, but there are also smaller interest categories. This is why it’s vital you do deep research on the demographics of each social media site.
Social Media Strategy
When it comes to social media, a strategy is key. You can’t just post without a plan and hope for the best. You need to think about your goals, what you want to achieve, and who your target audience is. Once you have that figured out, you can start creating content and planning your campaigns.
No matter you’re targeting paid or organic traffic, you need great content. Your content should be interesting, informative, and useful to your target audience. You also need to post regularly, so your followers will know when to expect new content from you.
Once you’ve decided how you’re going to market on social media sites and which sites you’ll use, what’s next? Your next step is to develop a social media strategy for each of the networks. Start with one at a time, develop your strategy until you have a well-executed strategy rolling that’s getting you the results you need. Then move on to the next social media site and develop a social media strategy for it. Keep going until you’re using as many as you can. Remember that each strategy for each social media site will be different though because they each work differently.
Social Media Campaign
What is the main point that all of this information shows ? That social media marketing is a great traffic strategy for most online businesses. Either using the paid advertising or organic marketing part of it (or even both), they are essential! These sites are full of billions of people. The chances of you finding your target audience on multiple of these sites are huge. You’re literally tapping into huge pools of people! And in these times it’s vital for your business that you capitalize on them. Time to devise your social media campaign!
I know I’ve just laid a lot of information on you. So to help you put this all together here’s my advice. You need to do your own research yourself to back up any information you find on the internet. The information you find on the internet will be a big help, but your own research is what you need for exact answers.
Start by opening up a spreadsheet that you can note down all of the data that you find. Then, I highly recommend you start with some deep demographic research on each social media network. Also start searching all social media sites for words that your targeted audience would be using. This will allow you to truly see if your target audience is on any one social media platform. The more people you find that would be a good fit for your targeted audience on any on social network is a huge indicator you should use that social network.
Next steps are going to be going and actually using the social media networks that are right for your business. Just keep in mind the points I’ve made here and your journey in social media marketing should be very profitable!