The Complete Guide to Email List Building

 

This guide to email list building will be of great use to you as you plan to build your own list.  Email list building is a strategy for collecting email addresses from visitors to your website or any other Internet “property” where an opt-in form can be placed.  It  should be used by online (and offline) business owners to establish a database of potential clients. They can email this database with anything they want at any moment. Updates about the company, special offers, new offers, fresh material, and so on.

Building an email list is a crucial technique since it allows you to communicate with people who are interested in what you have to offer “on demand.” When a visitor to your website fills out your opt-in form to join your mailing list, they indicate that they are interested in your content and what you have to offer. There aren’t many marketing methods that can match the effectiveness of growing an email list!

Note:  for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics !  You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!

 

Another argument for the importance of email list growth is that you own and control your email list. It makes no difference if search engines change their algorithms or if a social networking site’s regulations change and/or your account is limited or banned. You will always have access to your email list and will be able to send emails to it. Even if you’re building your email list using a managed provider like Aweber. You may always download and take the leads from your email database with you.

 

It Can Be Complicated

Building an email list, on the other hand, is not a simple task. Nothing that works as well as this is going to be simple. However, if you have patience and a plan, the time and work you put in will be well worth it! This fact from Forbes confirms that creating an email list is well worth the effort. “Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend. ”  Google search reveals a ROI for PPC marketing to be 2 to 1.  Still a good return, but not even close to what email marketing generates.

 

And, while we’re on the subject of numbers, email list creation is also one of the simplest techniques to track. You can monitor things like how much traffic your lead capture page receives, how much traffic your other opt-in forms on your website receive, conversion rates (how many people opt-in at your lead capture page or how many people buy a product after the opt-in), and much more. It’s easy to identify what’s working and what isn’t when you can readily track things. You can devote all of your time and resources to only those aspects of your list-building plan that are effective.

 

So, with that out of the way, let’s look at how you may get started developing your own email list. Here are the elements that must be present in any email list-building approach!

 

Lead Capture Page

 

The first component you should construct is a page on your website dedicated only to growing your email list. You can use this to build your list in whatever way you like. Offer a lead magnet, a subscription service, a discount, and so forth. Whatever your business needs and goals are, how you design this page and what you offer will be determined by how you make it and what you offer, but its main purpose, as I mentioned, must be to acquire individuals on your mailing list.

 

Traffic

 

After you’ve finished creating your lead capture page, the following step is to get people to see it. If no one visits your lead capture page, no one will ever sign up for your email list.

 

There are a variety of strategies to get people to visit your lead capture page. Paid traffic, SEO, organic social media promotion, and so on are all viable options. Choose one traffic tactic to begin with, and if it proves successful, expand on it with more techniques. The next component allows you to observe what is and isn’t working for you.

 

Tracking

 

This is a component that many people forget to include in their email list-building approach, and without it, you’ll never know what’s working and what isn’t. You may end up squandering a lot of time and money as a result of this.

Google Analytics

Find a tracking tool, such as Google Analytics, and set it up to track how much traffic your lead capture page receives, from what sources, and how much of that visitors opts in to join your email list. You may wish to measure other variables as well, but these are the most important.

 

Optional Elements

Now I’d like to present you with a few “optional” elements. While these are optional elements, the more of them you have in your email list-building approach, the better.

 

Multiple Lead Capture Pages

 

You won’t have just one lead capture page with most internet enterprises. To get people on your list, design various lead capture pages with different offers. This allows you to build a large database of email addresses from people who are interested in your company and/or the topic of your company. Tracking lets you discover which lead capture pages perform best for you and focus your efforts on increasing traffic to those sites.

 

Multiple Lead Capture Forms

 

Lead capture websites aren’t the only technique to grow your mailing list. Lead capture forms can be used in a variety of ways.  Lead capture forms can be used for “content upgrades,” “content locking,” pop-ups, scroll/notification bars, putting them on the side bar of your blog (or any other area on your blog/website), gamification methods, and so on. If you look at email list building tactics for lead capture forms, you’ll notice that there are hundreds of methods to use them to always encourage people to join your email list.

 

Take Action

 

Now what I’ve giving you here is a complete guide on building your email list. However, each component needs to have its own strategy that you personally create based on the goals of your business. Start with the first component and get it created for your business, and then move through each of these components until you have a list building strategy that is working well to build your email list!

Note:  for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics !  You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!