How to Track Your Email List Building
If you’ve started email list building using multiple traffic tactics, multiple lead capture pages with multiple offers for getting people on your list, using multiple opt-in forms on various parts of your blog/website, etc. etc. etc., do you have any idea of what is and isn’t working with your list building efforts? Even if you’re just getting started and you only have a simple lead capture page up to build your email list. Do you know if it’s working? If that traffic you’re sending to everything actually getting leads on your email list?
If you replied “no” to any of the questions above, you should stop what you’re doing right now and figure out what’s working and what’s not in your email list-building efforts, because you could be squandering a lot of time and money.
Note: for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics ! You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!
Email List Building vs Email Marketing
So, first and foremost: Although email list development and email marketing are closely related, they are two distinct operations. Things you do to attract people on your email list are referred to as email list building. Creating lead capture pages, opt-in forms for your blog/website, and lead magnets are included. As well as driving traffic to all of them.
Once you have at least one person on your email list, you may begin email marketing. Things include email sequences, and promotional emails. Offers to entice customers to buy from you are important as well. These things are similar, yet they are distinct, as I already stated. I say this because it’s critical that you grasp it. Also because we’ll just be talking about how to figure out what works with your email list building moving forward in this guide.
To get started, you’ll need a tool that keeps track of several aspects of your email list-building efforts.
Consider the following:
How many visitors do you get to your website?
Where do those people come from? What websites/advertisers are they using?
Is it a desktop or a mobile device that they’re using? This is crucial in terms of how you structure your websites and how you provide people access to the things you want them to have access to, such as downloads, further offers, and so on.
How many visitors to your site actually fill out the opt-in forms on your lead capture page and other opt-in forms?
How many people are clicking on the links you’ve created to increase your email list?
What material is most effective in achieving your objectives?
The list could go on and on, but those are the main points. When it comes to creating an email list, you need to know which traffic sources drive the most people to your opt-in forms and which opt-in forms generate the most leads. As I previously stated, having more information is beneficial, but these two variables are critical.
Imagine
Imagine if you knew exactly where to acquire traffic. And knew which opt-in form, piece of content, and/or lead capture page attracted the most subscribers to your email list. You could devote all of your time and resources on attracting the greatest amount of traffic to that one thing!
Do you see why this is so critical? I’m sure you do, but you’re probably stumped as to how to keep track of it all. With the help of a tracking system!
Tracking System
And wow, does this open up a big can of worms because there are lots of them out there. They range from free to paid, and from simple to the incredibly complex and awkward to operate. This is why the majority of individuals have no idea what their email list development stats are. It’s difficult to know what to track, what to use, and how to make everything function together. Here’s what I recommend you do to make things as simple as possible for yourself. One of two options is available to you.
You can look into your choices. Uncover a plethora of solutions for setting up a tracking system for your email list building by conducting a Google search. Examine the options and make a list of what each one accomplishes that you require. Keep in consideration the costs of these solutions as well. How much money do you have? Which one accomplishes what you need it to do at a price you can afford, based on your research? That will serve as your tracking device.
You can also utilize Google Analytics, which is the industry standard. You can employ a paid WordPress plugin like Analytify if your site is created with WordPress. If not, I strongly advise you to learn everything you can about Google Analytics. Set up your website to take use of it. There’s a lot to learn, to be sure. If you can grasp the basics for recording the actions below, you’ll be well on your way.
Google Analytics comes in a variety of flavors. Make sure you learn how to utilize the most recent version, otherwise you’ll waste a lot of time learning for the wrong one.
What you should be keeping note of:
How many individuals visit your lead capture page, and how many of them subscribe to your email list? (subscribing).
How many people see your opt-in forms on your website/blog, and how many of them sign up for your email list as a result of them? (subscribing).
How many people click on your ads/social postings for anything you’re using to collect leads, and how many of them sign up for your email list? (subscribing).
If you have paid offers that are shown to leads, you should keep track of how many of them buy them.
Of course, depending on your industry, there may be other metrics to keep track of, but this is the least minimum. However, a good rule of thumb is to track anything that can be measured for how well it functions.
Take Action !!
In conclusion, email list tracking is an important tool for email marketers. By tracking opens, clicks, and unsubscribes, you can improve your email marketing campaigns and measure their success. There are a number of different programs that you can use to track your email lists, and it’s important to choose one that fits your needs. If you’re not sure which program to choose, do some research to find the best option for you.
Now that you have this knowledge, you can either go ahead and begin your search for the finest tool to utilize to track your email list growth, or you can do as I said and skip the research and jump right in. Whatever you do, don’t allow another day go by without tracking your email list growth so you can focus all of your time and resources on what really works.
Note: for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics ! You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!
Check out our third video in our Email List Building Series!