Build Your Email List With Multiple Lead Capture Pages
Using various lead capture pages with different particular offers on them to increase your email list is a wonderful method. If you learn this, you can significantly increase your email list growth.
This method reminds me of being a fisherman. When you go fishing, you try different areas to catch different kinds of fish. To capture these various sorts of fish, you employ various lures and bait. It’s no different when it comes to creating an email list. Because you’re “fishing” for leads, you should use various offers as lures and bait in order to “catch” as many leads as possible.
I’d like to walk you through a handful of examples in this quick tutorial. You may adapt what you’ve learned here to your niche because this strategy works for almost any niche and any form of online business. Let’s get started!
Note: for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics ! You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!
Scenario #1:
A Self-Help Niche Digital Product Business
Let’s pretend you sell five different digital products, all of which are relevant to the self-help sector. You have a primary lead capture page to which you direct all of your traffic in order to grow your list. You offer a lead magnet, which is a check list on how to live your best life, on the lead capture page. This is a fantastic start.
Let’s say your product’s themes include self-care, stress-relieving meditation, habit-building, growth mindset, and self-awareness journaling.
Now, your general lead capture page, which includes your checklist for living your best life, is a terrific lead magnet for what you have and should “grab” a lot of leads who might buy one or more of your goods. You can build extremely targeted lists that buy your items like crazy by delivering a topic specific lead magnet from a distinct lead capture page for every of your product categories. Plus, because your “message to market” is so tailored when you employ customized lead capture pages in your advertising, individuals are much more inclined to buy from you.
Guided Meditation Example
For example, you could produce a short downloaded guided meditation for stress relief audio and construct a lead capture page to give it away for free as part of your meditation for stress relief product. Your follow-up emails would focus on establishing a relationship with your lead on this topic, giving them with relevant information, and pitching your product to the lead on this topic.
You could repeat this technique for each product you sell, resulting in many lead capture pages that “grab” targeted leads for you and sell your offerings on autopilot.
You’ll have additional options for promotions and advertising campaigns as a result of this.
To grow your list, write blog entries on various topics. Direct readers to the lead capture page for that topic. You now have a topic-specific blog article guiding the reader to a matching topic-specific lead capture page. This will result in your conversion rate for lead capture pages to skyrocket.
Social Media Posts
When you employ this issue in your social media posts and ads, the same thing will happen. Create topic-specific social media posts and advertising. Make them direct people to the corresponding topic-specific lead capture page. Your conversions will be considerably greater than if you simply used your generic topic lead capture page.
Let’s look at one more situation. It will reveal how using several lead capture pages might affect your list growth and, eventually, your sales.
Scenario #2:
A Physical Product Company in the Self-Help Industry
Let’s pretend you’re in the self-help sector and you sell physical things. You have a broad lead capture page on the subject of self-help once more. You have three physical products: a goal-setting journal, a book on self-awareness, and a workbook on trauma recovery.
As I previously stated, your general self-help lead capture page will accomplish what? It will probably suffice to get people interested in the topic of self-help on your list. However, creating topic specific lead capture pages for each of the topics for which you have products does more. It will allow you to build highly targeted lists of leads to whom you can market those specific products.
Notebook Example
For example, let’s say you’re selling a notebook on achieving goals. You may make a lead capture page that includes a cheatsheet for setting and achieving goals quickly. You may set up a follow-up mechanism for those leads that come to your product page to make a purchase. When a lead signs up, they are indicating that they are interested in this topic. You are putting them in front of a product that helps them with this topic. It is a sure-fire approach to convert them into a purchase!
Again, leverage content, social media postings, and other forms of content that are focused on a single topic. Then direct your lead to your free offer. That topic increases conversions on your lead capture pages, resulting in more leads and sales.
Blog Post Example
Another example of putting this into practice would be if you wrote a blog post. It had 10 tips for setting and achieving goals, and then directed readers to your lead capture page. It gave them your lead magnet about setting and achieving goals. The last page is to send them emails about setting and achieving goals.
As you can see, having more lead capture pages that are topic relevant to the things you advertise (either your own, products you’re an affiliate for, programs you’re a part of, etc.) can be extremely beneficial to your business. This is true not only for conversions, but also for your overall list-building numbers.
“While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55 percent increase in leads when increasing their number of landing pages from 10 to 15,” according to HubSpot.com, a well-known online marketing information provider.
Take Action
In conclusion, using multiple lead magnets is a great way to grow your business. By providing potential customers with a variety of options, you make it easier for them to find the right incentive to sign up. Be sure to design your lead magnets with your audience in mind, and test different approaches to see what works best for you. With a little experimentation, you can easily increase your conversion rate and grow your business.
With this knowledge, I hope you’ll adopt this strategy and run with it. This is how you’ll truly take your email list-building efforts to new heights!
Note: for congruent training on email lists, go to our Etsy Store SmallBizToolsTactics ! You will find PDFs, videos, spreadsheets … all formats supporting your training in email list mastery!