6 Important Site Traffic Strategies

 

When it comes to increasing site traffic , you must first determine where your target audience is located.   Next, you then employ the appropriate traffic strategies to reach them there. In this quick article, I’ll show you 6 important website traffic strategies that you can use to check if your target audience is waiting for you to reach out to them. Because these are major traffic methods, I’ll give you a summary of each of them. I recommend that you conduct some study to see exactly what it takes to execute them.   Then, you can make an informed decision whether or not they are appropriate for your company.

 

Paid Social Media Ads for increasing website traffic

 

In the world of website traffic techniques, social media advertising has become a must-have. Because almost everyone uses at least one social media site, you have a good chance of reaching your target audience there.

 

Figure out which social media sites are best for your business to promote on, then start with the first and see what happens. Do extensive research into the process of advertising on the social media site you want to use.  After which,  put what you’ve learned into practice and see what results you obtain.

 

Once you’ve gotten one social media site to work for you,  add more, but start small and with only one at a time. This strategy will require an advertising expenditure.   However, once  your advertising campaign is successfully working for you, it can pay off handsomely.

 

Organic Content Marketing with Social Media

 

Material marketing refers to the process of creating content that attracts your target audience to your company. Develop compelling content that people want to consume.  Then, share it on your social media networks to bring them into your business.

This method has a lot of “moving parts,” but it’s a solid one that works for most online businesses. Do some research to discover what your competitors are doing and the outcomes they’re receiving.   You will then determine if this is a strategy you should use for your company. You won’t need much of an advertising budget if you do all of the work yourself, but there are a few things you’ll want to invest in to assist you implement this strategy.

If you’re new to gaining website visitors and have a limited budget, this is a wonderful place to start.

 

Search Engine Optimization (SEO)

 

SEO is a strategy that has existed for almost as long as the Internet itself. It’s changed dramatically over the previous few decades, and it’s something that will continue to alter in the future as search engines evolve. Because it is done through content, I believe it to be another type of content marketing.

 

With SEO, you conduct keyword research to determine what your target audience is looking for, and then attempt to rank your website for those terms in the search results of the major search engines. There’s a lot more to it than that, but it’s the most concise explanation I can provide.

 

While you can perform all of your own SEO without spending money on ads, there is a steep learning curve.  As I previously stated, it is continuously evolving, making it’s mastery more difficult.  My recommendation is to look for free SEO courses on Google, gain a thorough understanding of how it works, and then determine if it’s something you want to employ. If this is the case, your choices are clear.   You can go on your own, or engage an expert to assist you.  You can even hire someone to conduct all of your SEO work for you.

 

Influencer Marketing

We’ve seen influencers crop up in just about every area you can think of, on just about every topic you can think of, in the last few years. These are usually social media users with a large following in a specific niche. Employ these individuals to promote your website/product/service or to achieve any other objectives you may have, such as brand awareness and lead generation.

This strategy is for those who have the financial means to do so.   It is also for those who have a product or service for which an influencer can create content or provide a direct endorsement to their following. Look into influencer marketplaces to see whether you can work with influencers and how much it will cost you.

Before you move on, here is an interesting article from the Rolling Stone emagazine, which argues that Influencer Marketing has passed it apex as a most important traffic method, being replaced by the Commune – Economy.  Very interesting read, give it a try.

 

Affiliate Program Marketing

 

An affiliate program can be a terrific alternative if you have a product or service that you want to offer. In exchange for a commission, affiliate marketers advertise your product/service to their audience through an affiliate network. The commission you select will be determined by the type of goods you sell. Digital product commissions range from 20% to 100%, but physical product commissions are typically substantially lower due to the high expenditures involved.

 

This is another method with many “moving pieces” and alternatives.  However, it can be a good source of traffic because you’re dealing with people who have the exact audiences you want to reach. I strongly advise you to spend some time investigating this strategy to understand how it works and how you can use it.   In my experience, it’s one of the most effective and profitable traffic techniques I’ve ever utilized.

 

Media Buying

The purchase of advertising from a media company is know as media purchasing.  Buys include  television station, newspaper, magazine, blog, app, or website resources. These are businesses with a lot of traffic to send.  While it’s not the simplest traffic strategy, it can offer you with all the traffic you’ll ever need.

 

This strategy necessitates a significant amount of planning and study, as well as a sizable expenditure. This should only be utilized by sophisticated marketers that have a solid understanding of their KPIs, target audience, and advertising strategies. Before you jump in, do some serious study on this one, but don’t be hesitant to give it a shot!

To Sum Up …

As I previously stated, I’ve included a summary of each of these six major website traffic strategies. It would take an entire course to completely describe them but I strongly advise you to do your homework on each one. Take notes as you study, and then go through your notes to see what is and isn’t right for you. Choose the one you wish to use first and get started.

Before you go , maybe try another informative traffic article of ours, 6 Evergreen Traffic Tactics That Still Work.  Enjoy!